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List Price: $24.99
Our Price: $16.49
Your Save: $ 8.50 ( 34% )
Availability: Usually ships in 24 hours
Manufacturer: Wiley
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Average Customer Rating:  
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Binding: Hardcover
Dewey Decimal Number: 006.7
EAN: 9780470197394
ISBN: 0470197390
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 298
Publication Date: 2007-12-10
Publisher: Wiley
Studio: Wiley
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Editorial Reviews:
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Among more than 102,000,000 blogs, a few stand out as influential, ground-breaking, and singularly successful. These thirty bloggers, who write about everything from business trends to parenting, have been featured in Wired magazine, Popular Science, and on CNN, NPR, MSNBC, and 20/20. In one-on-one conversations with Michael A. Banks, these innovative, creative thinkers have shared their tactics, their philosophies, what drives them, how they mine for subject matter, and their personal secrets for success. Come and learn from the masters.
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Spotlight customer reviews:
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Customer Rating:
Summary: Thoroughly solid
Comment: This was an intriguing book to pick up at the bookstore and thumb through, although less fulfilling to read. Most of the bloggers are full-time paid, and most of them report on the very latest up-to-the-minute breaking news in their mostly-technical field. Most of them give you pretty much the same advice: Write about what you care about, and don't use black hat SEO techniques.
Frank Warren, of PostSecret, is the only completely out-of-the-box blogger covered.
I'll take comfort from the assurances that if I keep putting good content out into the blogosphere, Google will eventually find me. I'll add a few new writers to my RSS feeds. Elsewise, my blogging life will not change as a result of this book.
Good to have read; find it at the library, or buy it new or used according to your book budget.
Customer Rating:
Summary: Good Book to Read in the Store
Comment: I did not find this book useful. The author has spent time interviewing famous bloggers and compiled it. Most of the information is available online . Its a book which you can read when your are browsing in the store. Not worth to buy it
Customer Rating:
Summary: The new social media
Comment: Looking for an inside edge on the new full-contact sport that blogging has evolved to? Then, arguably, the group interviewed by Michael Banks is the one to consult for advice. Sprinkled with helpful hints and ideas, it is a book that I would recommend to any blogger, albeit with one reservation: you get diminishing returns with every interview you read. While incredibly consistent in their advice - passion, niche, consistency, networking - it almost feels superficial after reading it for the twentieth time. I hope to see an updated version of this book sometime in the future, and I hope that the author will dig deeper, and try to expose more of the personality trends and quirks of each of the bloggers.
Customer Rating:
Summary: A great group, but
Comment: Internet books are getting a little too cookie cutter. I blame the editors for this one. Wisdom takes more than 2 hours to read and needs more than a interview questionnaire. The author is blind to the 3 principles that he presents through the bloggers: passion - there is no passion in this book. Uniqueness - basically most of the bloggers all give the same recommendations. Content - the repetition here is unforgivable. What makes these bloggers unique is their obsession, but the author needs to dig deeper if he wants to find some real wisdom. Many there isn't any.
Customer Rating:
Summary: Excellent collection
Comment: Even though there are apparently millions of blogs started, I still consider blogging a pioneer area. And hearing how these different bloggers got started, how they attracted readers, what their pitfalls and successful actions were - this was very helpful information.
And finding out about their blogs as well was a big plus.
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