Customer Rating:  
Summary: Good but should be updated to this decade business models.
Comment: Good book but focuses too much on direct marketing and the technology section should be updated.
Customer Rating:
Summary: Dan Kennedy's ideas still work
Comment: Some people may make the mistake that since Dan Kennedy wrote this book several years ago that the information is dated. Actually the principals are timeless.
6 months ago I created a direct mail campaign to raise money for the Purdue Women's Air Race Team. I followed his exact instructions on page 119 and raised more than enough money needed for the team. Not only did what he say still work, we had people writing in notes saying to leave their names on our mailing list because they loved getting the mail.
I have used Dan's advice for over 15 years. Of all the books he's written, this is my #1 favorite. It has been highlighted, dog-eared, and referred to time and time again.
Customer Rating:
Summary: Creative marketing steroids
Comment: If you run a business, would like to run a business, or are doing anything related to selling a product to someone, you should buy this book. It's got hundreds of inspirational gems inside it, and you can apply thier creative solutions to your problems.
Customer Rating:
Summary: Ideas are not worth anything unless applied
Comment: The how-to info on the ideas indicated are not practical. Methods are outdated. Not much useful info.
Customer Rating:
Summary: Fantastic book
Comment: At the start of the book, the author suggests that, "this book is worth 10,000$". Well I think its definitely worth atleast a 1000$...o.k. perhaps even 10,000$!. This book is full of implementable ideas, no fluff, and also has an extensive list of contacts and sources to implement the ideas. It is these sources, which are worth the price of the book.
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