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List Price: $14.00
Our Price: $11.20
Your Save: $ 2.80 ( 20% )
Availability: Usually ships in 24 hours
Manufacturer: Mariner Books
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 658.8
EAN: 9780618276790
ISBN: 0618276793
Label: Mariner Books
Manufacturer: Mariner Books
Number Of Items: 1
Number Of Pages: 208
Publication Date: 2003-09-04
Publisher: Mariner Books
Studio: Mariner Books
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Editorial Reviews:
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The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent.
Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means.
* Hold a giveaway contest. You'll attract customers and acquire names for your mailing list.
* Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time.
* Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message.
* Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition.
Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.
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Spotlight customer reviews:
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Customer Rating:
Summary: Totally satisfied!
Comment: Order shipped fast and arrived as described. I will definitely do business with this seller again.
Customer Rating:
Summary: Great "Basics of Marketing" Book!
Comment: This book is very informative on every part of the basics of marketing. It provides information on sales techniques, promotional techniques, customer service, etc. I thought that if everyone follows a lot of what this book provides, you can't go wrong.
Customer Rating:
Summary: Skim it!
Comment: This book is a quick read. Jay Conrad covers a lot of ideas, though not many are actually "guerilla" tactics. They are, however, useful if you don't take advantage of every opportunity available to market yourself or your company. Overall Message: Keep "marketing" at the top of your mind -at all times. Ex. Having a dirty car = Poor image = Negative self-maketing. You can totally skim through this book and pick up on most of it, if not everything.
Customer Rating:
Summary: Definally a book about importance of Public Relations
Comment: I have also done about half of the iteams he talks about. I feel I need to broaden my PR. Now I am going step by step from his book to work on our Business image and the written words (Promotional items)for my bussiness. If you Take the Time and really read and think about what he has written, you can really double you buss. faster then spending money on advertizing that some people don't notice. And the people that you have got from advertizing, GREAT Job IT Worked! but now you have to reach the other % of people of all ages that are not reached by conventional advertizing. example: Do you read the newspaper(all the ads), watch the local advertizing channel, listen to the local radio station? where do you spend most of YOUR free time??? Where do your freinds and clients spend THIER free time?? I spend most of mine on the internet!! So I have placed my business all over the web FOR FREE!!
Great Book!! Go step by step! You will never fail using this advise!
Customer Rating:
Summary: OK, but more about attitude than marketing
Comment: Well, I am a big guerilla marketing fan, but this book just doesn't seem to go along with what the title promises. It is more about attitude and common sense things that you have probably already done (like come up with a title for your business). It isn't that its not good, it just isn't what I expected. I wanted bunches of free advertising scenarios, but this isnt it. Save your money and buy it at a yard sale or used.
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