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List Price: $24.99
Our Price: $16.49
Your Save: $ 8.50 ( 34% )
Availability: Usually ships in 24 hours
Manufacturer: For Dummies
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Average Customer Rating: 
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Binding: Paperback
Dewey Decimal Number: 658.8720285536
EAN: 9780470152522
ISBN: 0470152524
Label: For Dummies
Manufacturer: For Dummies
Number Of Items: 1
Number Of Pages: 408
Publication Date: 2007-09-11
Publisher: For Dummies
Studio: For Dummies
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Editorial Reviews:
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- AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
- This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
- Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
- Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
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Spotlight customer reviews:
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Customer Rating:
Summary: Much more than AdWords
Comment: Howie's book is much more than a primer on Google AdWords - it's an excellent, comprehensive tutorial on how to start and run a successful Internet business.
I've been marketing online for several years and consider myself to be pretty knowledgeable about Internet marketing, and I still learned a LOT from this book.
Well worth even five times the price.
Customer Rating:
Summary: a good introduction
Comment: this is definitely a good introduction to adwords with a lot of valuable tips and info.great work!
Customer Rating:
Summary: A good book on this topic
Comment: This is a good book on adwords.has a lot of information.well written and easy to read.
Customer Rating:
Summary: Great Book! Very Helpful! Lots of Extras!
Comment: I found "Adwords For Dummies" to be a very well written, easily digested source of valuable information. The author, Howie Jacobson, presents the material in a very organized and simple to follow way. The book also references many current web tools, which can be used for SEO as well as Adwords. Additionally, the author maintains a free website that has the latest updates and developments in Adwords technology and tools. Also, there is a $25 coupon inside the cover that can be used as credit when opening an Adwords account. You can't go wrong with this one.
Customer Rating:
Summary: Excellent guide on AdWords for all levels
Comment: The book is an excellent guide on the topic for people of all levels. If you've been considering getting into AdWords and don't know where to start... or if you've already been using AdWords for a while and are looking for ways to improve your results - Get this book. Get it now.
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