The Cognitive Style of PowerPoint: Pitching Out Corrupts Within, Second Edition

The Cognitive Style of PowerPoint: Pitching Out Corrupts Within, Second Edition
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Manufacturer: Graphics Press
Average Customer Rating: Average rating of 3.5/5Average rating of 3.5/5Average rating of 3.5/5Average rating of 3.5/5Average rating of 3.5/5

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Binding: Paperback
Dewey Decimal Number: 005.58
EAN: 9780961392161
ISBN: 0961392169
Label: Graphics Press
Manufacturer: Graphics Press
Number Of Items: 1
Number Of Pages: 32
Publication Date: 2006
Publisher: Graphics Press
Studio: Graphics Press

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Spotlight customer reviews:

Customer Rating: Average rating of 1/5Average rating of 1/5Average rating of 1/5Average rating of 1/5Average rating of 1/5
Summary: Don't waste your money
Comment: This short article - it is not long enough to be called a book - is more of a rant than useful instruction. Save your money. He has written several good books on data presentation; this is not one of them.

Customer Rating: Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5
Summary: Has many excellent points about presentations
Comment: This is a very good read for everyone who has relied on powerpoints to disseminate information, especially critical information

Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: Standard issue
Comment: Reading and adherence to the guidelines in this handy little tome should be standard operating practice for all who prepare presentations for an audience - be it a classroom, board of directors or jury.

Customer Rating: Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5
Summary: Required Reading for Government Communicators
Comment: Whether you love or hate Microsoft PowerPoint and its kin, you owe it to yourself to listen to Edward Tufte. His argument is well-reasoned and the evidence damning. While most of us will continue to crank out PowerPoint presentations, we should know the dangers of the form and commit ourselves to "first, do no harm."

Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: PowerPoint: The Dark Side
Comment: Edward Tufte insightfully tells us how PowerPoint corrupts the communication process by forcing its format on content. For me, this is just another example of dumbing down in general. No longer do managers communicate via reasoned analysis through narrative. No, all communication must be as brief as possible and to the point. Unfortunately, sometimes the point needs more than just a multi-bulleted slide. Tufte's argument is highlighted by the PowerPoint parody of the Gettysburg Address. I too experience the constraint of expressing important detail, context and relationships when the expectation is to fit it into a Word table or a Power Point presentation. Now, this is not a call for wordiness. Unnecessarily long and tedious papers will do just as well in stifling communication. The point is to learn to write well and communicate well, without surrendering to the allure of the promises of new technology that may actually provide the opposite. Read Tufte's treatise and get a good idea of what not to do and why.


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