Customer Rating:  
Summary: Good Title that lacks meat to feed the need
Comment: Let me sum this up quickly. Imagine you want to learn the words and techniques to write in a hypnotic way. You believe this book to be that means. Upon reading this you suddenly realize it is only good to help you identify but not actually write. This sums it up.
Imagine buying something to learn to write better. Realize it would be Ben Bova's book as well as Orson Scott Card's. They are proven writers with best sellers. No flashy titles but I realize you want meat to feast on not air. Ignore the title but get your good feed from proven people who will truly teach you. There is another book called "Conversational Hypnosis" it is geared to the sales person but is very good. Use many sources to learn writing and hypnosis. Then combine them. "Conversational Hypnosis" is about as close to what this book claims to be as any truly are.
Customer Rating:
Summary: Hypnotic Writing
Comment: Everybody who writes can learn a lot from this book.
I realised that my own writing should be more interesting by making some changes. Right away I started re-writing my life-story.
I cannot thank enough Joe Vitale.
Customer Rating:
Summary: What you can learn from this book
Comment: If you are like me, you want whatever you write to be interesting. You want to capture people's attention from the get go, and them them to desire what you are selling, or just to be interested in whatever story you are telling.
Personally, I don't like Joe that much. He writes well, undoubtedly, and yet there he is irritating. This has been echoed by other reviewers in other books. It is his tendency to cross market his books, and relentlessly plug his other products. To illustrate just one of many examples, he mentions and links to to his hypnoticwritingswipe file website, where you can get additional resources on hypnotic writing. Also, look at the tag list on this page that accompanies this product and you will see what I mean. I guess I have to get past this.
If you read this book you will learn to make average writing fascinating, and many examples, including a summary of the hypnotic phrases used throughout the book. I found chapters 45 and 46 particularly interesting.
In order to really learn when your brain is being engaged by good copy or good writing, you have to pay close attention to passages in books, and notice when your state is changing. This takes some practice. How much is one good idea worth? If I take away one good idea from a book, the book is worth the price. I will be referring to this book time and again. The more I read this book the more useful it seems.
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Customer Rating:
Summary: Very useful - will improve anyone's copywriting
Comment: Excellent book. A nice, entertaining read and very useful. I have applied the methods and techniques in sales and marketing communication and it realy works well. People respond positively. Not only by buying but by reacting positively to this type of communication. This gets your customers to read your stuff and enjoy it at the same time. If your communication also includes a great offer, or an irressistible offer as Mark Joyner would call it, people will buy from you.
Customer Rating:
Summary: Does he think customers are stupid?
Comment: I bought "Hypnotic Writing" and "The Irresistable Offer" at the same time and read them both.
The "Irresistable Offer" is brief, to the point (but still very complete), and states very clearly that one selling point in your ad copy should be that the customer is not stupid, he will square you in 3 seconds or less, he will see if there is any REAL value in what you have to offer, and many more things, in the blink of an eye. (the book gives you REAL MEANS to overcome these stumbling blocks)
Mr. Vitale, on the contrary seems that he wants to entertain his potential customers, and bribe them into thinking that what he sells (and sells, and sells) is extraordinary. He does that with redundant prose, beautiful prose, aesthetically speaking, BUT he shows his true colors from the headers down. Are you really thinking that by using an opening like "amazing breakthrough", like "the truth about..." is going to grab your potential customers' attention, and ABOVE ALL, their trust?
I think that by using Mr. Vitale's wording you are IMMEDIATELY revealing who you are: "I am a seller, I am trying to hypnotize you into buying my product, I don't really care to give you value, what I care is to impress you and make a sale." This is what Mr. Vitale's prose says when you read it.
He gives examples of "normal ad copy" that he translates into "hypnotic ad copy" and he probably expects that the reader will rave about his writing. Well, to me they are both downright awful. They both reveal that the main aim of the copy is not to deliver and communicate REAL VALUE, to offer credibility, to overcome the potential customer's objections by opposing a REAL deal, no, in his writings you "fascinate" the customers, and, in so doing, you sabotage yourself by revealing your real end.
He even adds two paragraphs written in Italian. Now, I am a native Italian, and Italian is my FIRST language. Let me tell you upfront that what Mr. Vitale says it is Italian IS NOT ITALIAN AT ALL. It is a computerized, awful, and totally illogical and incorrect translation of a decent Italian paragraph. He didn't even take the time to ask a translator to translate into REAL ITALIAN those two paragraphs (that he was going to include in a book), so to not offend the linguistics of such a noble language.
I would suggest that you purchase "The Irresistable Offer" by Mark Joyner, THAT is REAL marketing communication, honest, powerful, poignant.
brief but to the point, that is "ad copy" that will win the trust of your prospects immediately and give you a REAL edge over the competition.
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